Our On Seniors Side Foundation supports projects that tangibly improve the quality of life for seniors. Among them is the Voisins & Soins association, which is committed to providing end-of-life care at home. A shared observation: beyond care, the need for connection In France, the provision of palliative care remains unevenly distributed, particularly at home. While technical and medical care exists, one need often remains insufficiently met: that of human support. The end o

“Every Story Really Matters”: Young people take up their pens for our elders At the beginning of 2026, we had the pleasure of visiting the Isabeau nursing home in Roubaix to interview a young person and a resident as part of the "Every Story Really Matters" project. Enzo Lézier, a first-year student at Saint Rémi High School in Roubaix, and Jacques Van Mullen, a resident of the nursing home, were delighted to answer a few questions. Through their enthusiasm, we were able to a

A few months ago, we partnered with the association Les Amis de l’EHPAD du Val de Loue for the launch of the “Silverfit Alois” project. This is a physical and cognitive stimulation tool specifically designed for seniors (particularly those with Alzheimer’s). Today, we are delighted to share the progress of this wonderful initiative. Here’s a look back at an emotionally rich experience with Stéphanie Gradoz, the project’s sponsor. The device, delivered in July and put into ser

To celebrate its 25th anniversary, the Lire et Faire Lire (Read and Make Read) association organized an intergenerational ball at the Maison des Métallos in Paris, bringing together 150 participants, including volunteers and children. The director of our foundation, Joséphine Biernacki, and Laetitia Brunet, godmother of one of the association's projects, were delighted to attend. This festive and convivial morning highlighted the association's core mission: to pass on the joy

A project led by the association "Little Brothers of the Poor" Since 1946, Little Brothers of the Poor has been working to combat the isolation and loneliness of older people, especially the most vulnerable. Through their visits, social gatherings, and solidarity holiday initiatives, volunteers rebuild connections, restore confidence, and offer seniors the opportunity to rediscover the joy of life. Every action aims to remind us of a fundamental truth: no one should grow old

The "Les Talens Lyriques" Association at the Toussaint Clinic Music Comes to the Hospital Since September 2021, the musicians of the Les Talens Lyriques association have been regularly visiting the Toussaint Clinic in Strasbourg to meet with patients in the palliative care units. Through concerts, workshops, and musical encounters, they offer much more than just an artistic moment: they transform a simple moment into an emotional experience, rekindle joy, and bring comfort. I

Because a word can sometimes change everything, The Foundation wanted to partner with the "One Letter, One Smile" association to bring a little comfort to seniors often facing loneliness. Our project: For two months this summer, we mobilized our teams to write letters to elderly people, whether they live in retirement homes, nursing homes, or at home. A collection box was set up at our Roubaix site and in Belgium to gather these expressions of care and kindness. In total, nea

➤ When conviviality becomes a driving force for social connection Every Thursday and a few Sundays throughout the year, the Le Rocher association opens the doors of its premises, in the heart of the Pile district in Roubaix, to invite residents to prepare and share a meal together. These shared meals bring together guests of all ages (from 10 to 86 years old) around the same table. Up to 35 participants gather to cook, chat, and above all, break the isolation that seniors and

When seniors and children meet thanks to On Senior’s Side and the Ligue de l’enseignement de Paris Last July, our Foundation had the pleasure of welcoming Laetitia Brunet, patron of the Lire et Faire Lire (Read and Make Read) project, and Anne-Sophie Moreau, in charge of sponsorship for the Paris Federation of the Ligue de l’enseignement (League of Education). This event provided an opportunity to reflect on a project that, for 25 years, has connected seniors and children t

The "1 Letter 1 Smile" Association was recently supported by the Foundation! The association's mission is to combat the isolation of elderly people living at home and in retirement homes. To achieve this, it offers the opportunity to write and receive kind letters, with the aim of creating intergenerational correspondence and improving the well-being of seniors. For the holidays, "1 Letter 1 Smile" and the Foundation joined forces! Small cards were made available to employees

We asked Régine if she could tell us about the "Les Babalias" project... Thank you to Régine, president of the EGPE association and the "Les Babalias" project, for her moving testimony about the Foundation 🧡 Click on this link to watch the video: https://youtu.be/tlHtK2Vvah8

More than just a group ride Cycling Without Age offers rides to residents of nursing homes and home care services for seniors using cargo bikes. A real breath of fresh air for these seniors! 🌬 For the Arès branch, which we funded, there are now 25 volunteers, most of whom are riders. This allows us to offer rides 4 days a week while also participating in other events such as: the Mobility-Safety-All in the Saddle Day, as well as Street Art Week and the 3rd annual Bicycle Fes

Let's look back in pictures at the Foundation's 5 years, a significant moment for us. Thank you to our partners and the participating organizations for this memorable and emotionally rich day 🧡 Click on this link to watch the video: https://youtu.be/sEJm8U-vpck

A support and assistance center for women victims of violence, a unique and innovative care facility. The Women's Center of Saint-Denis is a unique support center for women in difficulty or victims of violence. Affiliated with the Delafontaine Hospital, it offers local, multidisciplinary care through a single point of contact. It was founded in July 2016 by Dr. Ghada Hatem. Their goal is to provide concrete and comprehensive support to women in difficulty in Seine-Saint-Denis

An association that fosters connections between generations Labolobo is a Belgian association that promotes intergenerational bonds through cultural activities and collaborative projects. It offers four types of activities to create exchanges between young and old in a variety of ways: TUKTUKJette offers an alternative transportation option for people with reduced mobility. Volunteers transport seniors for bike rides, cultural outings, shopping trips, appointments, and more.

During the week of May 13th, the Damart Foundation and employees were invited to the Seniors Trophy during the Geeks Days festival! An eSport competition that pitted 4 teams from the North against each other to determine the finalist of the National Competition. Bridging the Digital Divide Through Games Silver Geek is an association that combines senior well-being, intergenerational connections, and digital technology. Their main mission is to break down the digital barrier f

In March 2022, the foundation supported the Fashion Green Hub association for the project "Reintegration through textile manufacturing trades". This project enabled Jocelyne, a woman over 55, to benefit from training that will allow her to realize her professional project. Fashion Green Hub, the textile association committed to sustainable fashion. Founded in 2015, the association aims to combine ethical and sustainable fashion practices with job creation. It was within this

For the past year, the Damart Foundation and brand have been supporting the Duo for a Job association. This cause is close to the brand's heart, as it offers people over 50 the opportunity to mentor young people from diverse backgrounds who are retraining for new careers. It's a wonderful intergenerational commitment in which the brand and its employees are fully invested. Duo for a Job and Damart: A Meaningful Partnership In 2022, the foundation invited group brands to fully

The protection of the elderly is at the heart of the actions of the APPA association. With several branches in Tunisia, it is in the Zaghouan region that the Foundation has supported the association. Care for the Elderly The situation in the Zaghouan region of Tunisia is not necessarily ideal for the well-being of seniors. This is particularly true for those living in extreme poverty and without family support. For example, two villages in this region, Souaf and Nadhour, suff

Since 2021, the Foundation has supported the Siel Bleu association and welcomes seniors from Roubaix to its premises. Every Thursday, 5 seniors from the surrounding area come to the Damartex gym to participate in physical activity adapted to their mobility. Siel Bleu, a sports association? Actually, no! Siel Bleu organizes adapted physical activity sessions. For over 25 years, Siel Bleu has been working with seniors to make physical activity easy for them. "We work to ensure