Our foundation, an integral part of Damartex’s CSR policy, was highlighted in an article published by Réseau Alliances. Titled "A Story of Consistency and Purpose: How the Damartex Group Promotes Healthy Aging for Seniors," the article outlines the strong commitments that guide our day-to-day actions. On this occasion, Joséphine Biernacki (CSR Director at Damartex and Director of the On Seniors’ Side Foundation) was interviewed to share the vision and impact of our initiative

Accompanied by Marie Decaudin (Group Compliance & Risk Director at Damartex and the project’s patron), the Foundation visited the gourmet restaurant Solange in Lille. The goal of the day? To share a special moment with residents of the Saint-Antoine de Padoue care home and their caregivers, as part of our partnership with the association Étoilés & Solidaires. Stepping out of the daily routine: rediscovering the pleasure of dining out For most of us, going to a restaurant is a

Together with the project’s patron, we visited the Isabeau residence in Roubaix to witness a deeply moving event: the presentation ceremony for the "life stories" compiled by the association *Ce Qui Compte Vraiment* (What Truly Matters). It was a day celebrating a full year of conversation, attentive listening, and intergenerational bonding. 1. High school students as keepers of memories Throughout the school year, student volunteers visited the residents of the care home eve

In June, On Seniors’ Side traveled to Paris to attend an event organized by an association we support, held at the Damart Haussmann store. The organization, *Lire et faire lire*, engaged directly with the store's customers. The goal? To leverage an audience that shares similar values ​​in order to recruit new volunteer storytellers and expand the reading network within the capital. Encounters in the heart of the Damart store As the Foundation is an integral part of the Damart

The Foundation, accompanied by Marie-Pierre Bouchahdane (Legal Manager at Damartex and a committed patron of this project), had the immense pleasure of visiting Douai for the inauguration of a brand-new space for community and connection: a permanent "Bistrot Bertha." A festive inauguration The event lived up to all expectations. The program featured card games, a raffle, drinks, and a shared meal in a joyful atmosphere. It brought together residents, their families, care sta

Our On Seniors’ Side Foundation brings culture to life at LaM. Launched at the heart of the recently renovated LaM museum in Villeneuve-d'Ascq, the "Silver Friday" project served as an opportunity to break the isolation of older adults and forge intergenerational bonds through art. When the museum becomes a place for exchange The LaM’s "Silver Friday" initiative aims to offer visitors aged 65 and over completely free museum access every Friday, accompanied by a specially tail

Because enabling every senior to remain an active participant in their own life and age well also involves movement, challenge, and social connection. Our Foundation was delighted to attend the 10th edition of the Inter-Home Olympics, accompanied by the project’s patron, Isabelle Picard. Organized by Youssef Kaddar—head of the Papy Boom association—at the King Baudouin Stadium in Brussels, this major intergenerational sports gathering was held in collaboration with Valérie Co

The On Seniors Side Foundation is proud to support the Temps de Vie charity in rolling out its ‘Pot’âgé’ project. Set up within the Saint Augustin care home in Boulogne-sur-Mer, this therapeutic garden project has reached a new milestone with the official launch of the planting. Actively championed by Nathalie Ventré, this project is transforming residents’ daily lives through nature. The concept: to install raised, ergonomic vegetable beds that enable every resident to tend

Our On Seniors Side Foundation supports projects that tangibly improve the quality of life for seniors. Among them is the Voisins & Soins association, which is committed to providing end-of-life care at home. A shared observation: beyond care, the need for connection In France, the provision of palliative care remains unevenly distributed, particularly at home. While technical and medical care exists, one need often remains insufficiently met: that of human support. The end o

“Every Story Really Matters”: Young people take up their pens for our elders At the beginning of 2026, we had the pleasure of visiting the Isabeau nursing home in Roubaix to interview a young person and a resident as part of the "Every Story Really Matters" project. Enzo Lézier, a first-year student at Saint Rémi High School in Roubaix, and Jacques Van Mullen, a resident of the nursing home, were delighted to answer a few questions. Through their enthusiasm, we were able to a

A few months ago, we partnered with the association Les Amis de l’EHPAD du Val de Loue for the launch of the “Silverfit Alois” project. This is a physical and cognitive stimulation tool specifically designed for seniors (particularly those with Alzheimer’s). Today, we are delighted to share the progress of this wonderful initiative. Here’s a look back at an emotionally rich experience with Stéphanie Gradoz, the project’s sponsor. The device, delivered in July and put into ser

To celebrate its 25th anniversary, the Lire et Faire Lire (Read and Make Read) association organized an intergenerational ball at the Maison des Métallos in Paris, bringing together 150 participants, including volunteers and children. The director of our foundation, Joséphine Biernacki, and Laetitia Brunet, godmother of one of the association's projects, were delighted to attend. This festive and convivial morning highlighted the association's core mission: to pass on the joy

A project led by the association "Little Brothers of the Poor" Since 1946, Little Brothers of the Poor has been working to combat the isolation and loneliness of older people, especially the most vulnerable. Through their visits, social gatherings, and solidarity holiday initiatives, volunteers rebuild connections, restore confidence, and offer seniors the opportunity to rediscover the joy of life. Every action aims to remind us of a fundamental truth: no one should grow old

The "Les Talens Lyriques" Association at the Toussaint Clinic Music Comes to the Hospital Since September 2021, the musicians of the Les Talens Lyriques association have been regularly visiting the Toussaint Clinic in Strasbourg to meet with patients in the palliative care units. Through concerts, workshops, and musical encounters, they offer much more than just an artistic moment: they transform a simple moment into an emotional experience, rekindle joy, and bring comfort. I

Because a word can sometimes change everything, The Foundation wanted to partner with the "One Letter, One Smile" association to bring a little comfort to seniors often facing loneliness. Our project: For two months this summer, we mobilized our teams to write letters to elderly people, whether they live in retirement homes, nursing homes, or at home. A collection box was set up at our Roubaix site and in Belgium to gather these expressions of care and kindness. In total, nea

➤ When conviviality becomes a driving force for social connection Every Thursday and a few Sundays throughout the year, the Le Rocher association opens the doors of its premises, in the heart of the Pile district in Roubaix, to invite residents to prepare and share a meal together. These shared meals bring together guests of all ages (from 10 to 86 years old) around the same table. Up to 35 participants gather to cook, chat, and above all, break the isolation that seniors and

When seniors and children meet thanks to On Senior’s Side and the Ligue de l’enseignement de Paris Last July, our Foundation had the pleasure of welcoming Laetitia Brunet, patron of the Lire et Faire Lire (Read and Make Read) project, and Anne-Sophie Moreau, in charge of sponsorship for the Paris Federation of the Ligue de l’enseignement (League of Education). This event provided an opportunity to reflect on a project that, for 25 years, has connected seniors and children t

The "1 Letter 1 Smile" Association was recently supported by the Foundation! The association's mission is to combat the isolation of elderly people living at home and in retirement homes. To achieve this, it offers the opportunity to write and receive kind letters, with the aim of creating intergenerational correspondence and improving the well-being of seniors. For the holidays, "1 Letter 1 Smile" and the Foundation joined forces! Small cards were made available to employees

We asked Régine if she could tell us about the "Les Babalias" project... Thank you to Régine, president of the EGPE association and the "Les Babalias" project, for her moving testimony about the Foundation 🧡 Click on this link to watch the video: https://youtu.be/tlHtK2Vvah8

More than just a group ride Cycling Without Age offers rides to residents of nursing homes and home care services for seniors using cargo bikes. A real breath of fresh air for these seniors! 🌬 For the Arès branch, which we funded, there are now 25 volunteers, most of whom are riders. This allows us to offer rides 4 days a week while also participating in other events such as: the Mobility-Safety-All in the Saddle Day, as well as Street Art Week and the 3rd annual Bicycle Fes