Our foundation, an integral part of Damartex’s CSR policy, was highlighted in an article published by Réseau Alliances. Titled "A Story of Consistency and Purpose: How the Damartex Group Promotes Healthy Aging for Seniors," the article outlines the strong commitments that guide our day-to-day actions. On this occasion, Joséphine Biernacki (CSR Director at Damartex and Director of the On Seniors’ Side Foundation) was interviewed to share the vision and impact of our initiative

Accompanied by Marie Decaudin (Group Compliance & Risk Director at Damartex and the project’s patron), the Foundation visited the gourmet restaurant Solange in Lille. The goal of the day? To share a special moment with residents of the Saint-Antoine de Padoue care home and their caregivers, as part of our partnership with the association Étoilés & Solidaires. Stepping out of the daily routine: rediscovering the pleasure of dining out For most of us, going to a restaurant is a

Together with the project’s patron, we visited the Isabeau residence in Roubaix to witness a deeply moving event: the presentation ceremony for the "life stories" compiled by the association *Ce Qui Compte Vraiment* (What Truly Matters). It was a day celebrating a full year of conversation, attentive listening, and intergenerational bonding. 1. High school students as keepers of memories Throughout the school year, student volunteers visited the residents of the care home eve

In June, On Seniors’ Side traveled to Paris to attend an event organized by an association we support, held at the Damart Haussmann store. The organization, *Lire et faire lire*, engaged directly with the store's customers. The goal? To leverage an audience that shares similar values ​​in order to recruit new volunteer storytellers and expand the reading network within the capital. Encounters in the heart of the Damart store As the Foundation is an integral part of the Damart

The Foundation, accompanied by Marie-Pierre Bouchahdane (Legal Manager at Damartex and a committed patron of this project), had the immense pleasure of visiting Douai for the inauguration of a brand-new space for community and connection: a permanent "Bistrot Bertha." A festive inauguration The event lived up to all expectations. The program featured card games, a raffle, drinks, and a shared meal in a joyful atmosphere. It brought together residents, their families, care sta

Our On Seniors’ Side Foundation brings culture to life at LaM. Launched at the heart of the recently renovated LaM museum in Villeneuve-d'Ascq, the "Silver Friday" project served as an opportunity to break the isolation of older adults and forge intergenerational bonds through art. When the museum becomes a place for exchange The LaM’s "Silver Friday" initiative aims to offer visitors aged 65 and over completely free museum access every Friday, accompanied by a specially tail

Because enabling every senior to remain an active participant in their own life and age well also involves movement, challenge, and social connection. Our Foundation was delighted to attend the 10th edition of the Inter-Home Olympics, accompanied by the project’s patron, Isabelle Picard. Organized by Youssef Kaddar—head of the Papy Boom association—at the King Baudouin Stadium in Brussels, this major intergenerational sports gathering was held in collaboration with Valérie Co

The On Seniors Side Foundation is proud to support the Temps de Vie charity in rolling out its ‘Pot’âgé’ project. Set up within the Saint Augustin care home in Boulogne-sur-Mer, this therapeutic garden project has reached a new milestone with the official launch of the planting. Actively championed by Nathalie Ventré, this project is transforming residents’ daily lives through nature. The concept: to install raised, ergonomic vegetable beds that enable every resident to tend

Association: The Traveling Orchestra Supported Project: Traveling Concerts The Traveling Orchestra is a young association that brings together musicians around a common goal: to bring classical music to those who can no longer travel. Created in 2024, the orchestra distinguishes itself through its commitment to reaching out to seniors (sometimes isolated or living with disabilities), performing in care facilities with the same artistic standards as in major concert halls. Con

Association: Fit Your Mind Supported Project: Care to Dance The Fit Your Mind association develops innovative initiatives to improve the quality of life for people facing mobility, balance, or memory challenges. Through its Care to Dance program, the association offers adapted dance workshops, accessible to everyone, and especially to seniors and people with Parkinson's disease, using an approach that respects each individual's abilities. A project to keep you moving The Care

Association: Bistrot Bertha Supported Project: Bertha Mobile in Indre-et-Loire The Bistrot Bertha Association works to create joyful and welcoming spaces within facilities for the elderly. By transforming institutional spaces, either temporarily or permanently, into genuine open bistros, the association takes concrete action to combat social isolation among seniors, promote the integration of facilities within their local communities, and rebuild social connections between re

Association: Ch’ti Clown Supported Project: Aging Well with Clowns in Palliative Care For over 15 years, the Ch’tiClown Association has been working to put people back at the heart of care, working with the most vulnerable populations in hospitals, long-term care facilities, and residential care homes. Through the intervention of clowns trained in palliative care, the association strives to improve the emotional, relational, and social well-being of dependent elderly people,

Association: Temps de Vie Supported Project: The Augustinian Sisters' "Pot'âgé" (Veterans' Potluck) The Temps de Vie association mobilizes over 3,000 professionals and volunteers to support more than 10,000 families each year. For over 30 years, it has been working to develop social and health-related services, committed to innovation, local cooperation, and respect for individuals. Our foundation is pleased to support the "Le Pot'âgé des Augustines" project. What does the pr

Association: Rhiz’homes Supported Project: Intergenerational Workshops in Paris The Rhiz’homes association, founded in 2022 and recognized as a public interest organization, works in the 19th arrondissement of Paris to combat social isolation among the elderly and change society’s perception of them. As part of its commitment to promoting inclusion and solidarity between generations, the On Seniors’ Side Foundation supports a project by the association offering free weekly wo

Association: Papy Boom Supported Project: The Tenth Inter-Home Olympics Papy Boom is an association committed to the well-being and fulfillment of seniors, offering them adapted physical, cultural, and social activities that promote vitality, conviviality, and intergenerational connections. Celebrating the Energy and Solidarity of Seniors We are delighted to support Papy Boom in organizing the tenth Inter-Home Olympics, a unique event that honors seniors and celebrates their

Organization: Le LaM Supported Project: Silver Friday Le LaM (Lille Métropole Museum of Modern, Contemporary, and Outsider Art) is a major cultural institution in the Lille metropolitan area that promotes 20th and 21st-century artistic creation while making art accessible to all audiences. The Silver Friday Project: A Museum Open to Seniors Le LaM has conceived the Silver Friday project, an initiative dedicated to people aged 65 and over. Every Friday afternoon, the museum wi

Association: A Shopping Bag for a Student Supported Project: Solidarity Mentoring The association "One Shopping Bag for One Student" connects a family with a student facing financial hardship in the same city to provide support and build a relationship. The mentor commits to supporting the student throughout the academic year by regularly providing them with shopping bags and being there for them (meetings, invitations, moral support, shared leisure activities, etc.). A proje

Association: What Really Matters Supported Project: Every Story Really Matters The association What Really Matters aims to encourage everyone to reflect on what truly matters in life, by promoting the transmission of essential values ​​and the sharing of experiences. When high school students preserve and pass on the memories of our elders ✦ An intergenerational writing project The Every Story Really Matters (CHCV) project invites high school students to meet weekly with resi

Association: Freyja asbl Supported Project: EmpreinteS When Cinema Becomes a Social Connection For many elderly people living in care homes, culture is too often inaccessible. This observation led to the creation of Freyja asbl, a Belgian association that combats marginalization by using cinema and the arts as tools for social inclusion. Its new project, EmpreinteS, fully fulfills this mission: it is a mobile cinema that comes directly to residents of institutions like the "P

Association: Vivre aux éclats (Living in Splendor) Supported Project: Fugues et Facéties (Fugues and Facetiousness): The Art of Connecting with Dependent Elderly People Since 2007, this association has been using art and clowning to foster social connection with elderly people, including those with the highest levels of dependency. The project is based on the regular visits of professional clown duos to nursing homes and Alzheimer's units. Two to four times a month, they move