What happened in 2020 for 0n Seniors'Side?

A look back at the projects we supported in 2020. Despite the health crisis, the Foundation redoubled its efforts to maintain contact with our seniors, whether through digital means, adapted sports, or emergency aid initiatives.

➤ Health and well-being in care facilities

Therapeutic music kiosk (Association: Les Blouses Roses)

Installation of a "Mélo" kiosk at Saint-Philibert Hospital in Lomme. This device, which contains 3,000 songs, helps brighten the daily lives of hospitalized seniors through singing. Beyond entertainment, music helps soothe behavioral issues and stimulates patients' memories.

"La Parenthèse" Rejuvenation Space (Association: Centre Feron-Vrau)

Creation of a welcoming space dedicated to well-being and adapted sports. This space allows seniors, even those with significant dependency needs, to participate in rejuvenating activities to preserve their independence for as long as possible.

Shared and Delicious Meals (Association: Repas Part’âges)

Organization of convivial lunches where residents participate in preparing balanced meals. This initiative fosters a sense of purpose among seniors and transforms mealtimes into a genuine tool for combating isolation.

➤ Special COVID-19 Mobilization

Solidarity Calls: 400 Smiles on the Phone (Association: ALMA)

During the first lockdown, 120 volunteer employees called clients over the age of 75 to alleviate their loneliness. Accompanied by the ALMA association for ethical guidance, these 15- to 20-minute exchanges offered invaluable moral support to hundreds of isolated individuals.

The 2.6 Challenge in the UK (Participating Associations: The Silver Line, Heart Research UK, etc.)

Following the cancellation of the London Marathon, the Damart UK teams launched remote sporting and creative challenges. This initiative raised funds to support British charities whose revenues had plummeted due to the pandemic.

Maintaining contact with partners (Associations: Siel Bleu, Les Blouses Roses)

The Foundation remained active during lockdowns by providing in-room exercise equipment (pedal exercisers, steppers) and organizing the sending of letters and children's drawings to nursing homes to brighten the residents' days.

Christmas Solidarity (Association: Little Brothers of the Poor)

To prevent the holiday season from being synonymous with loneliness, the Foundation funded Christmas meals for isolated seniors throughout France. Employees were also invited to send personalized greeting cards to bring joy to those in need.

➤ Innovation and digital inclusion

The Digibike: Computing at Home (Association: ICIELA)

Funding for a connected cargo bike that travels through the neighborhoods of Roubaix. This "Digibike" goes directly to meet seniors to introduce them to digital tools, thus combating digital illiteracy and geographical isolation.

Oldyssey: A World Tour of Healthy Aging (Association: OLDYSSEY)

Continued support for the Oldyssey project. Flore and Camille explored inspiring initiatives in South Korea and Singapore (such as intergenerational villages) before the crisis slowed their journey. Their reports continue to raise public awareness of a new vision of aging.

➤ Local Engagement and Volunteering

The Bradford Wellness Club (Association: Community Action Bradford

Funding for weekly lunches for people over 55. This club offers a safe and welcoming space where seniors and their caregivers share a home-cooked meal and enjoy musical entertainment from the 1950s to the 1970s.

Sports sessions in Roubaix (Association: Siel Bleu)

Weekly Adapted Physical Activity (APA) classes are organized at the Foundation's premises. These strengthening and balance sessions allow local seniors to stay in shape in a friendly and supportive atmosphere.

Intergenerational Language Workshops (Association: EGPE)

Training for seniors to lead reading and expression workshops for children with learning difficulties in Roubaix. A win-win project that values ​​the social role of older adults while supporting younger generations.