Our On Seniors Side Foundation supports projects that tangibly improve the quality of life for seniors. Among them is the Voisins & Soins association, which is committed to providing end-of-life care at home. A shared observation: beyond care, the need for connection In France, the provision of palliative care remains unevenly distributed, particularly at home. While technical and medical care exists, one need often remains insufficiently met: that of human support. The end o

“Every Story Really Matters”: Young people take up their pens for our elders At the beginning of 2026, we had the pleasure of visiting the Isabeau nursing home in Roubaix to interview a young person and a resident as part of the "Every Story Really Matters" project. Enzo Lézier, a first-year student at Saint Rémi High School in Roubaix, and Jacques Van Mullen, a resident of the nursing home, were delighted to answer a few questions. Through their enthusiasm, we were able to a

A few months ago, we partnered with the association Les Amis de l’EHPAD du Val de Loue for the launch of the “Silverfit Alois” project. This is a physical and cognitive stimulation tool specifically designed for seniors (particularly those with Alzheimer’s). Today, we are delighted to share the progress of this wonderful initiative. Here’s a look back at an emotionally rich experience with Stéphanie Gradoz, the project’s sponsor. The device, delivered in July and put into ser

To celebrate its 25th anniversary, the Lire et Faire Lire (Read and Make Read) association organized an intergenerational ball at the Maison des Métallos in Paris, bringing together 150 participants, including volunteers and children. The director of our foundation, Joséphine Biernacki, and Laetitia Brunet, godmother of one of the association's projects, were delighted to attend. This festive and convivial morning highlighted the association's core mission: to pass on the joy

A project led by the association "Little Brothers of the Poor" Since 1946, Little Brothers of the Poor has been working to combat the isolation and loneliness of older people, especially the most vulnerable. Through their visits, social gatherings, and solidarity holiday initiatives, volunteers rebuild connections, restore confidence, and offer seniors the opportunity to rediscover the joy of life. Every action aims to remind us of a fundamental truth: no one should grow old