Joséphine Biernacki

Director of the On Seniors’ Side Foundation.

“The On Seniors' Side Foundation is a source of meaning. It generates a real sense of pride in belonging to a committed and responsible Group.”

What is your role within the Foundation?

My role is to manage the Foundation, that is to say, to lead and facilitate the implementation of all the supported actions.

Why did you accept it?

After several years spent in textile purchasing, where I made numerous factory visits to the other side of the world, I realized that I was born on the right side of the planet.

I needed to bring a human and responsible dimension to my work. Personally, I have a deep need for meaning, humanity, and responsibility. That's how I became the Group's CSR manager in 2015 and how I've supported the Foundation since its inception. For me, the On Seniors' Side Foundation is a natural extension of our work, and I think it's a fantastic source of motivation, pride, a quest for meaning, and the creation of synergy among us.

How are the Group's employees affected?

The On Seniors' Side Foundation is aimed at all Damartex employees in their diversity of cultures and professions. It offers them the opportunity to get involved in projects for the benefit of seniors and to maintain the kindness, respect, empathy and passion that form the basis of our brands' values.

What role can they play within the On Seniors' Side Foundation?

They can submit projects, suggest support for certain associations, sponsor a project, contribute financially, or provide skills-based volunteering. We also need representatives in our Business Units. All employees who want to write the Foundation's story and work to (re)bring smiles to seniors are welcome.